Health / product marketing
A precision health and genetic testing site that explains a complex, AI-driven personalized health offer in a clearer and more approachable way.
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Health and genetics domain
Product storytelling
CMS + commerce bridge
Role
Built the Astro frontend, pulled in Webflow-managed content with Cheerio, and integrated the Shopify Storefront API for product visibility.
Outcome
Created a marketing and commerce experience that turns a technical health product into something easier to read and act on.
Project facts
Overview
SD Health focuses on genetic testing and AI-driven personalized health solutions. The website needed to explain a complex offer without overwhelming the user.
It also needed to combine flexible content editing with reliable product presentation, which made the content-to-commerce handoff a big part of the build.
Contribution
I built the website in Astro and used Cheerio with JavaScript to transform and render Webflow-managed content.
I also integrated Shopify Storefront data to display products in a way that matched the rest of the editorial experience.
Links
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